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Photo of people
Photo of people
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BrightCrowd Alumni Intelligence

AI-Powered Relationship Intelligence for Innovative Advancement Teams

Alumni data is your greatest asset—but only if you can use it.

Advancement teams struggle with fragmented, constantly changing data spread across multiple systems.
The traditional approach of centralizing everything into a CRM is costly, time-consuming, and never complete. But forcing data to fit neatly into CRM fields is an outdated model. AI transforms data management by aggregating and synthesizing both structured and unstructured data—unlocking a completely new way to leverage alumni insights.
Alumni data
Alumni data

The Evolution of Alumni Data Management

Past

Data Had to Fit Into a Structured Database

Previously, advancement teams had to manual enter and organize alumni data into rigid CRM fields - a time-consuming and incomplete process that prevented them from unlocking the full value of the data.

Present

AI Can Organize and Analyze All Types of Data

AI eliminates the need for perfectly structured data. It ingests, organizes, and synthesizes both structured and unstructured data from multiple sources, unlocking information instantly.

Future

Insights When You Need Them

Rather than spending time searching, updating, and managing a database, BrightCrowd’s AI Assistant delivers the exact information and insights you need, when you need them—so you can focus on engagement, not data maintenance.

BrightCrowd AI: Three Intelligent Services, One Powerful Product

AI Research Assistant

Analyzes data from BrightCrowd books, LinkedIn, and internal CRM or giving records to create prospect or volunteer lists, segmentation strategies, and detailed reports.

Data Enrichment

Enriches alumni records with publicly available data, ensuring up-to-date and comprehensive profiles for strategic outreach.

Real-Time Alerts

Notifies staff when alumni update their BrightCrowd pages or LinkedIn profiles, allowing for timely and personalized engagement.
Data Enrichment
Real-Time Alerts

Key Benefits

Built for Higher Ed Advancement

Purpose-built for alumni engagement and fundraising, unlike generic AI tools.

Real-Time, AI-Powered Insights

Identify top prospects, assess giving capacity, and personalize outreach instantly.

Imperfect data? No problem.

BrightCrowd does the work of aggregating alumni data from multiple sources into a graph structure, enabling AI to uncover insights from the data you already have.

No CRM Integration Required

BrightCrowd AI works alongside your CRM, so you don’t have to wait for a system migration to be complete before taking advantage of AI-powered insights.

Expands Your Team’s Capacity

Provides the research power of multiple full-time prospect researchers at less than the cost of one, helping your team do more with existing resources.

BrightCrowd AI + BrightCrowd Books

BrightCrowd AI and BrightCrowd Books are designed to complement each other, creating a continuous loop of engagement and intelligence for advancement teams.

BrightCrowd Books surface fresh alumni insight

Alumni voluntarily share career updates, interests, and life milestones, creating a rich, self-updating dataset that AI can analyze.
BrightCrowd Books surface fresh alumni insight

Better data leads to better engagement

The more alumni contribute to BrightCrowd Books, the stronger the AI’s ability to identify key trends, segment audiences, and recommend personalized outreach strategies.

BrightCrowd AI turns these insights into action

AI processes BrightCrowd Book data alongside LinkedIn updates and CRM records, surfacing high-potential prospects, meaningful connections, and engagement opportunities.

Trusted by Leading Institutions

BrightCrowd is the go-to platform for top universities, helping advancement teams work smarter, strengthen alumni relationships, and achieve their goals faster.
Trusted by Leading Institutions